Growth Marketing Performance Manager (Germany) - German speaking

Berlin

The company

Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are.

That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed.

We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.

The team

Our performance marketing team is three people located in London and Berlin building an in-house growth engine for the German market. You'll report to the Team Lead Performance Marketing and work day-to-day alongside colleagues owning Paid Search and Paid Social. Your focus: everything beyond those two channels, diversifying into areas where we're still early and the upside is real. You'll be a key contributor to our channel diversification.

You'll also be supported by our Commercial Strategy team, who partner with you on test design, attribution, and performance measurement.

How we work

We're a cross-location team, so we're deliberate about staying connected: weekly performance syncs to challenge each other's thinking, monthly cross-channel jour fixes with the wider marketing team so nothing happens in a silo, and regular company-wide learning sessions where we share what worked and what didn't. We expect team members to be in the office at least 25% of total working hours to keep collaboration strong.

The role

We're looking for a (mid-level) performance marketer who will own and scale a diverse channel mix for the German market. Reporting to the Team Lead Performance Marketing, you'll build new online channels from scratch such as Native Ads, Reddit Ads, and LinkedIn Ads, and manage direct placements with publishers relevant to our target audience. On top of that, you'll drive conversion rate optimisation on our paid landing pages, turning traffic into leads.

This is a role for someone who thrives on building things that don't yet exist. You're analytical, structured, and hands-on – and you bring the commercial instinct to know which bets are worth scaling.

What you can drive at iwoca

New Online Channels

Explore, test, and establish new paid channels such as Native Ads (e.g. Outbrain, Taboola), Reddit Ads, and LinkedIn Ads.

Set up each channel from scratch - KPIs, measurement infrastructure, budget - and own performance end-to-end

Experiment aggressively, measure honestly: we scale what proves itself and stop what doesn't.

Act as project lead for each new channel launch - coordinating across design, compliance, and copywriting from initial ideation through to long-term rollout and ongoing optimisation.

Direct Placements

Build a direct placement network from scratch: Identify, pitch, and partner with publishers who reach German SME decision-makers

Own the commercial relationships end-to-end: negotiation, execution, and performance accountability

Conversion Rate Optimisation

Own the conversion journey on our paid landing pages, run the experimentation roadmap that turns traffic into leads.

Test relentlessly: if a variant doesn't win, learn and move on - the roadmap is never short of ideas to try next

Use tools like Google Analytics, heatmapping tools, and A/B testing platforms to support and confirm your findings.

Work with design and copywriter to ship page iterations fast, informed by data rather than opinion.

Processes and Optimization

Build lean, scalable processes to manage and optimise the channels you establish, so performance stays high without everything relying on manual effort.

Explore and integrate AI tools into your workflows to work faster and smarter, from ideation to execution.