Senior Creative Lead / Head of Creative

About us

Creative Milkshake is a remote-first performance creative agency. We make scroll-stopping short-form ads for some of the world’s most exciting DTC brands on Meta and TikTok - high-volume, fast-moving, and built to convert.

We’re a close-knit team of ~34 people spread across the Netherlands, the Philippines, South Africa, Spain, and beyond. We’ve recently joined the Fieldtrip group alongside inBeat, which means we’re growing - in ambition, in capability, and in the complexity of clients we work with.

Our Amsterdam studio is the creative heart of our production operation. Over the next 1–2 years, we’re expanding from UGC-first content toward elevated branded formats, this role is central to holding the quality bar as we scale.

The role

We're looking for a Senior Creative Lead / Head of Creative to own creative quality at Creative Milkshake, from brief to final ad. You'll be the golden thread across Creative Strategy, Production and Post-Production: the person who sets the creative standard, helps every team understand what "great" looks like, and makes sure it shows up in everything we send to clients.

This is a senior leadership role with real creative authority, one step below Director. You'll own the output of the Creative Strategy, Production, and Post teams and be a visible creative voice with clients. We want someone with the gravitas to hold the bar and the adaptability to build on how we work today, not replace it.

Our team is young, kind and very close. Many of them are used to either close direction or to hearing that the work is great. A big part of your job is raising the standard in a way that builds confidence and autonomy, so people want to do better work rather than fear being corrected.

What you'll do

Own the creative quality bar

Approvals: Be the final creative eye on storyboards, raw footage and final edits before work reaches clients

Give specific, hands-on feedback that people can act on: what to change, why, and what better looks like

Build and maintain our "what good looks like" library, creative checklists and review standards, so quality does not depend on one person

Spot recurring patterns (weak hooks, storyboards that will not shoot, editing habits) and fix them at the root

Lead Creative Excellence

Lead the teams: Work with the team leads to set direction, coach, and build their creative judgement

Create a culture of ownership where people bring problems up early and are trusted to make good decisions

Run regular creative reviews and inspiration sessions that give everyone a shared language for quality

Help us grow the team and raise the skills bar as we scale

Bridge strategy, production and post

Make sure what strategy writes can actually be shot, and what production shoots gives post what it needs

Translate creative strategy into briefs production can walk into the studio with

Partner with the Managing Director and Operations on processes, tools and handoffs between teams

Use AI and smart tooling to remove admin so people can spend their time on the craft

Turn performance into creative direction

Read paid social performance well enough to guide the team on what to test, iterate and drop

Hold strategists to a high standard on how they use data in their briefs and learnings

Keep a current, critical relationship with TikTok, Meta and emerging short-form formats

Be a creative voice with clients

Present creative rationale with calm authority, including on calls with our more complex and high-profile clients

Back the team's work in the room, and constructively challenge when a client direction will not perform

Help us win and grow accounts as we move toward more proactive pitching

Shape our creative identity

Define and document Creative Milkshake's creative point of view: the formats, instincts and signatures that make our work recognisable

Guide creative excellence from UGC-first into elevated social-first content, and approve how we present ourselves externally

Who you are

We're not filtering on job titles. The right person might be a Creative Director, an Associate Creative Director, a Head of Creative or Content, or a senior creative producer. What matters is what you've done and how you lead.