We are looking for a Senior Media Buyer to take full ownership of paid acquisition for an international business operating in the adult creator economy.

This is a hands-on position for a performance marketing specialist who knows how to scale campaigns in restricted verticals, manage substantial advertising budgets, and optimize traffic based on actual customer revenue.

Responsibilities

Take ownership of paid traffic acquisition, with Meta as the primary advertising platform, while developing additional acquisition channels through Google Ads, native advertising, and adult ad networks

Plan, launch, test, and scale campaigns targeting the US, UK, and Australian markets, managing budgets and optimizing performance across the entire customer journey

Develop and improve acquisition funnels connecting advertising campaigns, landing and bridge pages, private chat interactions, and paid conversions, including subscriptions, PPV purchases, and custom content

Focus campaign optimization on commercial performance, tracking cost per chat, cost per first purchase, customer payback periods, and 30-day customer value rather than relying solely on CTR, CPM, or other top-of-funnel metrics

Establish a structured creative testing and scaling process, evaluating different concepts, defining performance thresholds, allocating test budgets, and identifying opportunities for profitable growth

Maintain stable advertising operations in restricted verticals through compliant account structures, careful budget scaling, proactive account management, and appropriate recovery procedures following restrictions or suspensions

Build and manage the tracking and attribution infrastructure, including tools such as Keitaro, server-side conversion events, and postbacks, ensuring reliable reporting and accurate campaign optimization

Collaborate with creative and customer engagement teams to improve messaging, landing pages, conversion quality, and monetization throughout the funnel

Monitor advertising profitability, investigate performance discrepancies, and continuously refine acquisition strategies based on revenue and customer behavior

Work directly with the founder on acquisition priorities, performance reviews, and growth opportunities, with the potential to mentor and lead junior media buyers as the function expands

Requirements

4+ years of hands-on experience in performance marketing or media buying, including substantial exposure to such advertising verticals as adult or dating

Proven track record of personally managing monthly advertising budgets of $100,000 or more on Meta within adult, dating, nutra, or gambling verticals, including successfully scaling at least one offer from initial testing to this spending level

Advanced expertise in Meta Ads, covering campaign structure, creative testing, budget allocation, optimization, and scaling strategies

Practical experience with Google Ads and at least one native or adult advertising network, with an understanding of how acquisition approaches differ between traffic sources

Strong knowledge of performance marketing economics, including acquisition costs, first-purchase conversion, payback periods, customer value, and revenue-based campaign evaluation

Experience maintaining advertising account stability in policy-sensitive industries, including account preparation, gradual scaling, appeals, and legitimate recovery from suspensions

Ability to design and execute systematic creative testing strategies, make data-backed scaling decisions, and discontinue underperforming campaigns efficiently

Hands-on experience configuring tracking platforms such as Keitaro, Voluum, RedTrack, or similar, including server-side conversion tracking, postbacks, and attribution troubleshooting

Strong analytical skills, commercial judgment, and the ability to independently manage substantial budgets and campaign performance

Ability to demonstrate previous campaign results and personally managed advertising accounts or dashboards during the assessment process, with sensitive information anonymized where necessary