Ibotta is seeking a Vice President of Corporate & B2B Communications to join our innovative team and contribute to our mission to “Make Every Purchase Rewarding”. In this role, you will work closely with the CEO and CRO to build Ibotta's corporate reputation as a technology leader and elevate awareness of the Ibotta Performance Network (IPN) as a growth engine for CPGs.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What You'll Do

Build Ibotta's B2B Brand & Narrative

Develop and own a cohesive communications strategy that positions Ibotta as a leading enterprise technology company and IPN as the definitive performance marketing platform for CPG brands

Drive a deliberate shift in how Ibotta is perceived by the industry — from consumer loyalty app to full-stack B2B technology partner

Craft compelling messaging frameworks that resonate with CPG, retail, agency, and adtech leaders

Champion a narrative that repositions promotional spend from a cost center to a growth lever, with IPN as the modern alternative to legacy solutions

Earn Media & Thought Leadership

Partner closely with the marketing team to identify, develop, and amplify thought leadership opportunities across earned media, trade press, and industry publications

Cultivate a vast network of journalists, editors, and analysts across top tier CPG, retail media, and adtech publications

Develop a steady pipeline of bylines, contributed content, and speaking opportunities that reinforce Ibotta's enterprise positioning

Use media monitoring and share-of-voice analytics to measure program effectiveness, identify coverage gaps, and make the case internally for where communications investment is — and isn't — moving the needle

Executive Visibility & Speaker Programs

Develop and manage an executive communications program that places the CEO and CRO on prominent stages at marquee industry events (e.g., CES, Cannes Lions, NRF, GroceryShop)

Serve as a trusted communications advisor and thought partner to the CEO and CRO — working closely with both to sharpen their public voices, media presence, and industry positioning

Prepare executives for media engagements, speaking opportunities, and high-stakes partner conversations through rigorous messaging prep and media training

Build the public profiles of Ibotta's senior leaders as credible, sought-after voices in retail media and performance marketing

Help executives develop and sustain a consistent, recognizable point of view across digital channels and industry forums — ensuring their perspectives reach relevant audiences between stage appearances and media moments

Partner & Stakeholder Communications

Develop communications strategies and materials that support and deepen relationships with Ibotta's key distribution and retail partners, including Walmart, Instacart, and others

Serve as a strategic communications partner to business development and sales teams, ensuring partner-facing narratives are sharp, consistent, and compelling

Manage announcements, co-marketing moments, and milestone communications in close coordination with partners

Team & Agency Leadership

Lead and mentor one direct report, with the opportunity to grow the team as the function scales

Own the relationship with Ibotta's leading external PR agency — setting strategy, managing priorities, and holding the partnership accountable to outcomes

What We're Looking For

12+ years of communications experience, with significant time spent in B2B technology, adtech, retail media, or CPG-adjacent industries

A track record of building disruptive, category challenger narratives with demonstrated experience reframing how a market thinks about a product or strategy

Comfortable operating as both a strategic leader and hands-on executor in a fast-moving, founder-led environment — with the builder instincts to create from scratch and the credibility to earn trust at the executive level