Senior SEO Outreach Specialist
We’re Heidi.
We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. Our platform has absorbed the administrative chaos of 175 million patient visits and supported 67 million clinical hours. Today, we support 2.8 million patient sessions a week across 190+ countries, in 110 languages and over 200 specialties.
Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding. Our mission is simple: double the world’s capacity for care and strengthen the human connection at its heart.
We found product-market fit with a freemium medical scribe that clinicians love. Now, we're expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.
We’ve grown annual recurring revenue from $1 million to $50 million in two years.
To go further, we’ve secured US$340 million: a $100 million Series C led by Blackbird, with Phoenix Court, Point72 Private Investments and Headline, alongside a $240 million growth investment led by General Catalyst’s Customer Value Fund.
If you want to join us in doing work worth shipping, jump in.
The Role
We're hiring a Senior SEO Outreach Specialist to lead our link-building program as it scales from foundation to flywheel. You'll own the outreach strategy end-to-end: designing the systems, running the highest-value campaigns yourself, and coordinating across SEO, content, and GTM to make organic growth a compounding asset for Heidi globally.
This is a senior individual contributor role with a clear leadership trajectory. You'll operate with significant autonomy, shape how the outreach function works, and you'll likely take on a team-lead layer as the outreach team grows beneath you in the near term.
It's a chance to go beyond execution and architect the link-building engine: the playbooks, partnerships, and processes that will scale 10x over the next few years.
What you’ll do
Outreach Strategy: Design and own the link-building roadmap, including domain tiering frameworks, target-market maps, and campaign sequencing aligned to SEO priorities and product launches.
Campaign Leadership: Run the highest-value, most complex outreach campaigns yourself while setting the quality standards and playbooks the wider team works from.
Relationship Development: Build and manage long-term editorial and media partnerships (moving beyond transactional placements toward ongoing relationships with key publishers, journalists, and healthcare media)
Cross-functional Coordination: Serve as the outreach function's point of contact for SEO, content, and GTM teams (aligning link-building with the content calendar, product launches, and ranking priorities)
Systems and Tooling: Own the outreach tech stack (prospecting, enrichment, CRM, sequencing, and QA) and build documented processes others can pick up and run.
Reporting and Insight: Deliver a regular reporting cadence to leadership, surface strategic recommendations, and connect placements clearly to organic growth outcomes.
Team Development: Coordinate and review the work of outreach specialists, mentor them day-to-day, and progressively take on a team-lead layer as the function scales.
What you'll need
5+ years in SEO outreach, with a track record of building and scaling link-building programs (not just running individual campaigns)
Demonstrated ability to coordinate across multiple internal teams and manage external publisher and media relationships
Proficiency with Ahrefs, contact discovery, outreach sequencing, and CRM tooling
Strategic thinking: the ability to set priorities, design processes, and identify leverage points
Clear written communication and the confidence to represent the outreach function in cross-functional settings
Experience mentoring, reviewing, or coordinating the work of more junior team members
Bonus: Healthcare-related experience or medical background