Job Title: Senior / Principal Product Designer (Individual Contributor) Avast

Location: London, Hybrid (3 days in office)

Portfolio: A link to your portfolio is required and must be included on your CV or within your application.

About Gen

We're not just a company; we're a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner, unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we've built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you're thriving, you're unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn't some distant reality, it's the world we live in, and we're ready for it. If you're ready to push boundaries and be part of something bigger, join #TeamGen.

How We Work

Our hybrid work style (3 days in the London office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it's flexible enough to give you the space to do your best work.

About the Role

Help shape the future of Avast’s digital protection experience freemium experience. As a Senior Product Designer at Gen, you’ll design how people discover Avast, get value from our free products and choose to upgrade to paid protection—creating experiences that earn their trust and keep them coming back.

This is a hands-on, end-to-end product design role, combining strong UX thinking with excellent visual and UI craft. You’ll take work from discovery and research through to polished, shipped experiences across mobile, desktop and web, with a clear focus on acquisition, conversion and retention.

We’re looking for someone who has designed and shipped mobile-first consumer products at scale, with a portfolio showing what you personally owned, the decisions you made and the impact your work delivered.

You’ll also help shape AI-powered experiences that make digital protection simpler, more useful and more personal. Working closely with product, research and engineering, you’ll influence design direction while staying close to the detail of the work.

About the Team

Gen's Global Product Design team is a diverse, distributed group working across London, Prague, Dublin and the US. The global team designs across cybersecurity, identity protection, privacy and financial wellness, with a strong focus on AI-enabled experiences and reimagining key user journeys. This role sits within the cyber safety pillar, working primarily on Avast and its freemium ecosystem, while staying closely connected to the wider design community across Gen's brands.

Key Responsibilities

Shape strategy through design: translate complex problems and abstract ideas into elegant, usable solutions grounded in user needs and business goals

Design intelligent experiences: bring clarity and usability to AI-powered products by designing interactions that feel natural, transparent and trustworthy

Turn insights into impact: translate complex problems and abstract ideas into simple, usable and delightful solutions grounded in user needs and data

Prototype and test with AI: explore new possibilities through discovery, rapid prototyping and user testing, especially around how AI can simplify tasks or personalise experiences

Collaborate and influence: partner across disciplines to align design outcomes with user needs, business goals and AI capabilities

Champion design quality: ensure every touchpoint, whether powered by AI or not, is cohesive, accessible and human-centred

About You

Education: degree in Design, HCI or a related field, or equivalent professional experience

Experience

A track record of designing and shipping mobile-first B2C products at scale, ideally in industries like security, fintech, health or adjacent spaces

Comfortable operating across time zones and cultures; experience with distributed teams is a plus