Conversion Rate Optimization Specialist
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Be Part of a Mission-Driven Team
At Foundry for Good, we don’t just build businesses—we build businesses that do good. Across our family of brands, we support nonprofits, trade associations, and mission-driven organizations with innovative software, impactful marketing strategies, and tools that empower positive change.
Here’s why you’ll love working with us:
Stability & Growth: We’re 100% self-funded, with no outside investors or debt, meaning long-term stability and thoughtful growth.
People-First Culture: Our 95%+ employee retention rate reflects our commitment to competitive pay, respect, and career development.
Global Collaboration: Work with talented team members in the US and the Philippines who share your drive for excellence and impact.
Mission-Focused Work: Every role here supports organizations making the world a better place.
If you’re ready to grow your career while making a difference, we’d love to hear from you!
Watch Our "Meet the Team" Video
ROLE
We're seeking an analytical, experiment-driven Conversion Rate Optimization (CRO) Specialist to help Nexus Marketing's clients turn more of their website traffic into leads and customers. This is a hands-on role for someone who loves forming hypotheses, running tests, and letting the data settle the debate.
As our CRO Specialist, you'll be the test builder and architect — designing and running A/B and multivariate experiments, analyzing user behavior to find friction, and turning what you learn into clear optimization recommendations. You'll prepare CRO deliverables and present your analysis directly to clients on calls, while our account managers own the day-to-day relationships.
This is an ideal role for an early-to-mid-career marketer or analyst with a couple of years in CRO or analytics who's ready to own the testing program across multiple client accounts. You don't need to be a developer — basic comfort with HTML/CSS and platforms like WordPress or HubSpot is a plus, and you can always partner with client resources to implement.
RESPONSIBILITIES
Analyze user behavior and website performance gaps using analytics, heatmaps, session recordings, and funnel drop-off data
Develop clear and prioritized optimization recommendations for clients
Design, build, run, and analyze A/B, multivariate, and split URL tests across client websites and funnels
Translate test results into actionable insights and clear next steps for clients and internal teams
Optimize landing pages, funnels, forms, CTAs, and overall user experience to improve conversion
Architect and own the testing roadmap across multiple client accounts
Present analysis and results directly to clients on calls
Partner with copywriters, designers, developers, and client resources to implement test variants when needed
Collaborate with account managers and other functions to ensure clients receive high-quality, results-driven work
SETUP
This is a work-from-home setup
Target of 42.5 billable hours per week
Generally works a night shift schedule/U.S. Eastern Time (EST/ET) business hours
REQUIREMENTS
Based in the Philippines with consistent availability for a long-term role
1-3 years of experience in a data-driven marketing role, especially CRO
Exceptional English verbal and written communication skills, including the ability to present analysis clearly to clients
Strong academic background with an outstanding General Weighted Average
Degree in Marketing, Analytics, Statistics, Business, IT, or a related field
Some exposure to A/B testing or online controlled experimentation, whether through academic projects, internships, or professional experience
Familiarity with CRO and analytics tools such as GA4, Crazy Egg, FigPii, VWO, Optimizely, Convert, Hotjar, and Microsoft Clarity
Strong analytical skills and an interest in developing a data-driven, hypothesis-led mindset
Basic comfort with HTML/CSS and platforms like WordPress or HubSpot is a plus (developer-level skills not required)
Working knowledge or hands-on experience on other digital marketing disciplines (SEO, ads, social media, marketing automation, etc) is a plus