Location: Toronto, ON (Hybrid) or New York City, NY, Atlanta, GA (Remote)

About Limina

Limina is the contextual data intelligence platform built for the AI era. Evolved from Private AI, the world's most accurate PII and PHI de-identification engine, Limina governs sensitive data across the entire enterprise AI lifecycle: classification and redaction through agentic workflows, RAG pipelines, and real-time data security. Every prompt is a data transaction, and Limina governs every one of them.

We deploy inside the customer's environment with no third-party data processing and produce audit-ready compliance outputs across HIPAA, GDPR, CPRA, PCI-DSS, and more. Trusted by enterprise leaders including Zurich Insurance, MUFG Bank, RBC, Intact Insurance, Boehringer Ingelheim, and Deloitte.

The Role

You'll join Limina's marketing team as our first Market Development Representative, reporting to the VP of Marketing. You'll be a generator of qualified leads, not just a qualifier of them. Your job is to create a pipeline for our Account Executives by finding the people and accounts already showing interest in Limina and turning that interest into real conversations.

You'll help launch our first account-based marketing pilot, and when someone does raise their hand, you'll be the one who qualifies them and gets them to the right AE with full context.

This is not a cold-calling role. It's warm, relevant outreach tied to what buyers have actually done. You'll also bring what you learn back into our campaigns and messaging. It's built for someone early in their career who wants to learn how B2B revenue works from both the marketing and the sales side.

What You'll Do

Run signal-based outreach to people who have engaged with Limina but haven't raised their hand, such as webinar attendees, content downloaders, newsletter readers, and repeat website visitors.

Reactivate our existing database. Work dormant leads, stalled pre-MQLs, and closed-lost opportunities where timing, budget, or priorities may have changed.

Give promising pre-MQL leads a personal touch alongside our nurture programs, so they reach sales faster.

Run winback and job-change sequences to re-engage former customers and champions who have moved to new companies.

Help pilot our first account-based marketing program. You'll run personalized outreach into a focused set of enterprise target accounts, coordinate with the AEs who own them, and report back on what's landing.

Work events end to end. Book meetings before conferences, connect with prospects on site, and follow up afterward.

Respond to inbound hand-raisers within one business hour. This covers demo and pricing requests, chat, and trials.

Qualify leads through discovery calls and email. Cover use case, data types, deployment environment, compliance drivers, and timeline.

Route qualified leads to the right AE and book meetings, with clean handoff notes so no context is lost.

Maintain CRM accuracy: lead status, source, disposition, and next steps, so marketing and sales can trust funnel reporting.

Take part in marketing planning. Share which signals, messages, and segments produce real buyers, and help shape campaigns based on what you hear from prospects.

What We're Looking For

Experience: 1 to 2 years in a BDR, SDR, marketing, or customer-facing role. A strong track record of learning fast also counts.

Initiative: You don't wait for leads to arrive. You go find the people most likely to buy and give them a reason to talk.

Curiosity: You want to know why buyers buy. You aren’t afraid to ask lots of questions and listen to the answers.

Technical comfort: You can hold a credible conversation about data privacy, AI infrastructure, and enterprise deployment models, or you're hungry to get there quickly.

Writing: Clear, concise, personalized writing. Much of this role happens over email with busy technical and compliance buyers.

Organization: You can juggle outreach sequences, an inbound queue, and event follow-up without anything falling through the cracks.

Low ego, high ownership: You treat list building, research, and CRM hygiene as part of the craft.