Join us in redefining the creator economy with AI

Fanvue is one of the fastest-growing creator monetisation platforms globally. We're an AI-powered, creator-first platform helping creators connect, engage, and earn directly from their audiences at scale. Fanvue has surpassed $200M+ in annual recurring revenue, with triple-digit year-on-year growth, supporting hundreds of thousands of creators and millions of fans worldwide.

As Fanvue scales, growth is the compounding engine that carries everything forward. This role exists for a systems-level growth operator who will own the full loop, acquisition through retention and monetisation, across both marketing and product surfaces, and build the team that takes marketing-led and product-led GMV from ~$90M to $250M+ in year one.

🎯 The Role

You will own all of growth at Fanvue. Not a slice of it. The full system from first touch to compounding retention, spanning marketing channels and product-led growth mechanics. You'll report directly to the COO and co-founder with full P&L ownership and executive-level authority. In the first 12 months, you will take combined marketing-led and product-led GMV cohorts toward $250M+ run-rate.

🚀 What You'll Do

Growth Marketing (Acquisition)

Own paid and organic acquisition end-to-end, creator-side and fan-side. Fan acquisition has historically been under-resourced relative to creator-side. This is a gap to close.

Build and manage the full channel portfolio: YouTube creator placements, paid YouTube, SEM, paid social, podcasts, partnerships, affiliates, and channels not yet found.

Replace today's blended LTV:CAC and survey-based triangulation with a real multi-touch attribution model.

Use payback period as the primary scaling lever.

Own the growth marketing P&L.

Lead US market expansion.

Product-Led Growth

Own creator activation and conversion at every stage: KYC pass rate, fan signup-to-paying, paying-to-multi-subscription.

Drive ARPU optimisation across spend depth, tipping, and messaging revenue.

Build referral systems and viral loops across creators and fans.

Establish the cross-functional operating model with Product, Data, and Engineering.

Retention as the Growth Engine

Own fan spend retention and creator GRR/NRR.

Design and run churn-reduction experiments and engagement mechanics.

Growth Systems and Team

Build high-velocity experimentation infrastructure with clear metrics and feedback loops.

Build and scale a Growth org from scratch.

Create dashboards, testing frameworks, forecasting, and repeatable systems that scale with the business, not one-off campaigns.

👀 Who You Are

A proven growth operator who has built end-to-end growth systems, both channel acquisition and in-product growth mechanics. Not someone who has only optimised one side of the funnel.

Deep fluency in activation funnels, retention curves, monetisation mechanics, viral coefficients, and paid/organic channel economics.

Strong analytical depth. Comfortable defining metrics, owning attribution, interpreting experiments, and making fast trade-offs on real P&L.

Fluent in product analytics tools and marketing measurement/attribution stacks.

Experienced leading cross-functional growth teams spanning PM, Engineering, Data, and Growth Marketing.

Comfortable owning a marketing P&L and hiring senior ICs to a high bar.

Ideally: experience in two-sided marketplaces, creator platforms, PLG SaaS, or consumer subscription businesses.

✨ You'll Thrive Here If

You think in systems, loops, and mechanisms rather than tactics or campaigns

You're equally comfortable in a channel mix review and a product funnel review. You don't see them as different jobs.

You move fast, ship experiments, and learn in tight feedback cycles

You're energised by owning a number as large as $250M+ and being accountable for it end to end

You operate well in ambiguity and build the org chart yourself rather than needing one handed to you

⚠️ You'll Struggle Here If

You've only ever owned one side of the funnel (marketing or product, not both)

You need a playbook, existing team, and established processes before you can be effective