About the role

We are seeking an Founding Growth specialist to build and lead Elicit's demand generation and field marketing function from the ground up. As the founding member of our enterprise marketing team, you will design and execute integrated marketing programs that drive measurable pipeline growth, accelerate deals, and deepen customer engagement with researchers and life sciences organizations.

The ideal candidate will have 5–7 years of B2B marketing experience with a strong focus on demand generation, a strong quantitative foundation, and a builder's mindset. You excel at analyzing data to identify opportunities, can clearly articulate the "why" behind your strategies with compelling metrics, and move quickly from insight to execution. You'll have significant autonomy to shape our enterprise marketing approach while working in close partnership with our go-to-market leadership.

Responsibilities

Build Elicit's enterprise marketing function from the ground up, establishing data-driven strategies, processes, and measurement frameworks

Develop and execute multi-channel demand generation programs targeting enterprise accounts, including paid campaigns, email nurture sequences, content syndication, and ABM initiatives

Partner with sales teams to understand segment priorities, account needs, and revenue targets, translating them into actionable marketing plans supported by quantitative analysis

Design, launch, and optimize integrated campaigns across digital and field channels including webinars, executive events, industry conferences, and targeted account activities

Establish comprehensive reporting and analytics to track program performance across the funnel—from awareness through pipeline to revenue—and demonstrate clear ROI

Conduct regular performance analysis to identify trends, optimize conversion rates, and allocate budget to highest-performing channels and tactics

Build and refine lead scoring models, attribution frameworks, and campaign measurement processes

Create data-backed recommendations for marketing investment decisions and present findings to leadership with clear supporting metrics

Design and execute follow-up campaigns, nurture programs, and sales enablement activities informed by conversion data and sales feedback

Build relationships across the organization to ensure alignment and drive cross-functional collaboration

Identify and capitalize on new opportunities to drive qualified pipeline from life sciences companies and academic research institutions

You may be a good fit if you have

5–7 years of B2B marketing experience with a strong focus on demand generation, ideally at a software/SaaS or technology company, with a track record of driving measurable pipeline and revenue impact

Strong quantitative background with demonstrated ability to analyze campaign data, build reports, and extract actionable insights from marketing metrics

Proven experience explaining strategic decisions through data storytelling—you can clearly articulate the "why" behind your recommendations with supporting metrics and analysis

Comfort working with marketing analytics tools, CRM systems, and spreadsheet analysis to track performance and optimize programs

Demonstrated ability to build programs and processes from scratch in a startup or high-growth environment

Experience working closely with enterprise sales teams, understanding sales cycles and how marketing programs impact pipeline velocity

Strong project management and organizational skills with ability to manage multiple campaigns simultaneously

Data-driven approach to budget allocation, channel mix optimization, and program prioritization

Entrepreneurial mindset with comfort in ambiguity and ability to operate with minimal oversight

Excellent communication skills with ability to present findings and recommendations to stakeholders at all levels

Bachelor's degree required, preferably in marketing, business, economics, or a quantitative field

Strong candidates may also have

Experience in life sciences, healthcare, pharmaceutical, or biotech industries