Social Media & Creative Intern (x/f/m)
We are looking for a Social Media & Creative Intern to join our B2C Marketing team in Milan. Doctolib operates in dynamic and competitive markets. We contribute to the digitalisation of healthcare systems by improving access to care and simplifying healthcare professionals’ working lives across France, Germany and Italy.
As part of our Italian B2C Marketing team, you will support the development and execution of social media and creative content designed to engage our patient community and raise awareness of Doctolib’s mission. You will contribute to the ideation, production and publication of content across our social media channels, combining creativity, strong storytelling and a genuine interest in healthcare and medical topics.
This is an opportunity to join a dynamic and international marketing team, experiment with different formats, and help make healthcare topics more accessible, useful and engaging for everyone.
What you’ll do
Your responsibilities will include:
Supporting the planning and execution of social media content across platforms such as Instagram, TikTok, YouTube and other relevant channels
Contributing to the creation and management of the social media content calendar, coordinating timelines, briefs, approvals and deliverables with internal and external stakeholders
Developing creative content ideas based on social media trends, audience insights, Doctolib’s communication priorities and relevant healthcare topics
Supporting the production of visual, video and editorial content, including short-form videos, Reels, Stories, carousels, static posts and other social media formats
Supporting community management by monitoring comments, questions and interactions across social media channels
Participating in creative brainstorming sessions and collaborating with internal teams, agencies and external partners when relevant
Ensuring that all content follows Doctolib’s brand guidelines, internal processes and applicable legal, privacy and healthcare communication requirements
Analysing performance data and external benchmarks to derive insights and propose actions
Who you are
You could be our next teammate if you
Have a background in communications, media, marketing or a related creative field, or equivalent practical experience, combined with a genuine passion for social media, digital culture and content creation
Are creative, curious and eager to experiment with new ideas, formats and storytelling approaches
Have a strong interest in healthcare, medical topics and Doctolib’s mission
Have strong copywriting skills, with the ability to adapt your tone of voice to different audiences and platforms, as well as a good eye for visual communication, design and storytelling
Are comfortable using graphic design and video editing tools such as Canva, Adobe Creative Cloud, CapCut, Lovable or similar platforms, and contributing to the production of video and photo content
Have excellent communication skills in Italian and English
Are comfortable using AI tools and adopting an AI-first approach
It would be fantastic if you
Have created content for personal projects, university initiatives, student organisations, social media channels or previous internships, ideally with experience in short-form video production, filming, editing, lighting or sound recording
Have a basic understanding of social media analytics and performance metrics
Have a portfolio or examples of creative work that you would be happy to share with us
At the end of your internship, you will have learned to
Plan and execute social media content across different platforms and formats
Develop creative concepts and transform them into engaging visual and editorial content
Produce, record and edit short-form video content for social media
Adapt copy, formats and storytelling techniques to different audiences and communication objectives
Work with brand guidelines and communication processes in an international environment
Collaborate with marketing, creative, medical and other internal teams