Introduction to Demandbase

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About the Role

The Strategic Partnerships Director will own and expand relationships with our most important technology and advisory partners. This senior individual contributor will develop and execute executive engagement strategies with leading ecosystem partners including Adobe, Salesforce, AWS, Databricks, Snowflake, Accenture, and PwC, driving long-term business value across product innovation, go-to-market (GTM) alignment, and customer success.

This role sits at the intersection of product strategy, AI innovation, enterprise sales, and executive relationship management. The ideal candidate excels at influencing without authority, building executive trust, identifying market opportunities, and orchestrating cross-functional initiatives that accelerate growth for both Demandbase and our strategic partners.

What you'll be doing

Executive Relationship Management

Serve as the executive relationship owner for Demandbase's highest-priority technology and advisory partners.

Build trusted relationships with C-level, SVP, and VP leaders across Product, Alliances, Sales, Marketing, and Strategy.

Develop and execute executive engagement plans that deepen strategic alignment and create measurable business outcomes.

Facilitate executive business reviews (EBRs), strategic planning sessions, and leadership summits.

Strategic Partnership Development

Own the long-term strategy for assigned strategic partnerships.

Identify new areas for collaboration across product innovation, AI initiatives, data partnerships, cloud infrastructure, and services.

Develop joint business plans with clear KPIs and executive sponsorship.

Act as the primary point of coordination across internal stakeholders to ensure successful execution.

Product & Technical Alignment

Partner closely with Product Management and Engineering to influence Demandbase's partner roadmap.

Drive adoption and awareness of strategic integrations including:

APIs

MCP (Model Context Protocol)

AI-native workflows

Cloud data integrations

Identity and activation capabilities

Identify opportunities for new product integrations that create differentiated customer value.

Go-to-Market Strategy

Build joint GTM strategies that generate pipeline and revenue.

Partner with Sales, Marketing, Customer Success, and Partner Marketing to, launch integrated solutions, develop joint messaging, enable field teams, drive co-selling motions

Evangelize Demandbase's value proposition across partner organizations while positioning partner capabilities internally.

AI & Ecosystem Innovation

Stay ahead of emerging trends in AI, enterprise software, cloud ecosystems, and B2B go-to-market technology.

Identify opportunities to leverage AI-first architectures and intelligent workflows across partner ecosystems.

Champion innovative approaches that position Demandbase as a strategic AI platform within the broader enterprise technology landscape.

Internal Leadership

Serve as a strategic advisor to executive leadership on ecosystem trends and partner strategy.

Influence cross-functional priorities without direct authority.

Represent Demandbase at executive forums, conferences, partner events, and industry engagements.