Head of Performance Marketing

About Dearest Care

Navigating healthcare alone is quickly becoming a thing of the past, just as representing yourself in court would seem unthinkable today.

For decades, only those with resources could confidently move through the healthcare system, supported by private help to interpret plans, contact doctors, follow up on referrals, decipher bills, and ensure nothing was missed. Most people were left with automated phone trees, complex portals, and overwhelming paperwork.

Dearest Care is changing that.

We equip every patient with a dedicated advocate who helps them unlock and utilize the healthcare support available to them, coordinating care, removing barriers, explaining benefits, managing next steps, and providing ongoing support. We're not replacing the human relationship with software; we're building the scalable platform that enables it.

Our advocates are empowered by AI tools, clinical workflows, and operational systems, helping them deliver care with speed, empathy, and consistency. Patients need advocates. Advocates need tools. Health plans need outcomes. We're engineering the infrastructure that brings all three together.

We're a mission-driven, fast-paced team committed to creating a new, essential category in American healthcare. We believe that in twenty years, having a patient advocate will be standard—and we're focused on serving the people who need one most.

About the Role

Dearest Care is seeking a Head of Performance Marketing to help build and scale one of our most important growth channels.

This role is ideal for someone who thrives inside ad accounts, understands the relationship between creative and performance, and believes the best paid social teams blend media buying and messaging. You will turn Dearest Care’s story into a high-performing acquisition engine across Meta and emerging paid social channels.

You will be responsible for campaign strategy, budget pacing, creative testing, measurement, and ongoing optimization. You’ll collaborate with creative, analytics, product, customer experience, and leadership to ensure our acquisition efforts generate not only on-platform efficiency but truly qualified patients, high-intent leads, booked conversations, retained members, and long-term business value.

This is a hands-on role. You should be comfortable building campaigns, analyzing performance data, briefing creative teams, diagnosing funnel issues, and making daily optimization decisions.

What You’ll Do

Lead paid social performance across Meta: campaign strategy, account structure, audience testing, budget management, creative testing, and ongoing optimization.

Build a system where message, creative, audience, landing page, lead quality, and downstream conversion are all connected and optimized—not just platform metrics.

Transform Dearest Care’s positioning into scalable ad concepts that convey advocacy as clear, urgent, trustworthy, and accessible.

Work with creative and brand teams to identify resonant messages, breakthrough hooks, and which creative themes to expand, retire, or refine.

Establish a repeatable creative testing process: developing briefs, reporting performance, capturing learnings, and making recommendations.

Analyze the full-funnel: impressions, CTR, CPC, CVR, lead quality, booked appointments, show rates, enrollment, retention, and lifetime value.

Partner with analytics to maintain clean tracking, consistent KPI definitions, valid attribution, and disciplined reporting.

Own measurement hygiene for paid social: Pixel, CAPI, event mapping, UTMs, conversion signals, and quality feedback loops.

Align with conversion, lifecycle, and product teams to ensure a seamless experience from ad to post-click.

Diagnose where performance issues arise—creative fatigue, audience saturation, landing page issues, lead quality, tracking, or offer/message mismatch.

Test new paid social channels (TikTok, Snapchat, YouTube Shorts, or others) and evaluate their performance potential.

Translate channel performance into actionable recommendations for leadership and cross-functional teams.