Our mission: eliminating every barrier to mental health.

Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage.

Our AI-native platform helps us deliver personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With outcomes independently validated by JAMA Network Open and the Validation Institute, Spring Health reaches more than 170 million people worldwide through leading employers, health plans, and partners.

As an AI-native company, we believe technology should expand the reach, quality, and humanity of care. Every Spring Health team member is expected to use AI tools thoughtfully, apply human judgment to AI outputs, and keep building AI fluency in ways that support their role and our mission.

Spring Health is looking for a growth-minded Lifecycle Marketing Lead to own and optimize the end-to-end journey for our Spring members with payer coverage. This is a key individual contributor role focused on engaging members from the moment they sign up—through activation, ongoing care, and sustained mental health improvement.

You will develop and execute lifecycle marketing strategies that drive engagement, appointment bookings, and ultimately long-term health outcomes. Reporting to the Sr. Director of Member Growth, you’ll partner cross-functionally with Product, Customer Success, Data, and Member Engagement teams to build high-impact, scalable programs that deepen member engagement and deliver measurable value. This role is ideal for a senior lifecycle marketer with deep experience in D2C growth and retention, a strong testing mindset, and a passion for improving lives through mental healthcare. This is a full time hybrid role on our team with an in-office requirement of 2-3 days per week required working in-person in our NYC office. Occasional travel may be required for team or company events/meetings.

What you’ll do

Design, execute, and optimize multi-channel marketing strategies (email, SMS, push, in-app) that move members through the funnel—from sign-up and onboarding through to ongoing care and health outcomes.

Build personalized, automated lifecycle journeys that reduce drop-off, drive follow-up actions, and increase the rate and frequency of care engagement.

Identify friction points in the member lifecycle journey and develop targeted messaging and programs to improve activation, retention, and re-engagement.

Partner with Product and Data teams to create timely, relevant interventions that influence behavior and health outcomes.

Own a test-and-learn roadmap focused on optimizing performance across lifecycle campaigns.

Run A/B and multivariate tests across creative, channel mix, timing, and segmentation strategies.

Analyze behavioral and usage data to build hypotheses and improve touchpoint relevance.

Stay up-to-date on engagement strategies and bring innovative thinking to the table.

Act as the marketing lead for our Payer member experience, collaborating closely with Product, Data, Customer Success, and Clinical teams.

Partner with Clinical Content and Creative to ensure all messaging is empathetic, accurate, and brand-aligned.

Work with Martech to scale infrastructure and maintain operational excellence.

Coordinate with other Lifecycle Marketing team members to ensure a holistic and consistent experience across audiences.

Define and own key lifecycle metrics for the Payer segment such as onboarding completion, appointment booking rates, care engagement, and member retention.

Partner with Analytics to track performance, uncover insights, and inform strategic decisions.

Establish repeatable processes and ensure rigorous QA for all lifecycle campaigns and automations.

What success looks like in this role

Higher onboarding completion, appointment bookings, and follow-through with care.