About Darkroom

Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.

At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.

Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.

What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom's role as a defining player in the future of media innovation.

About the Role

Our client is a fast-growing consumer AI company with a mobile app at the center of its business. They’re looking for a strategic, results-driven Head of Marketing to own user growth end to end: app installs, registrations, activation, engagement, and retention.

You’ll build and lead an integrated consumer marketing strategy spanning paid media, performance creative, organic social, website content, and lifecycle marketing. A central part of the role is serving as the primary strategic lead and point of accountability for the company’s external media, creative, and performance marketing agency of record. You’ll set objectives, guide creative and media strategy, manage investment decisions, and make sure the agency delivers measurable outcomes.

This is a role for someone who pairs strong consumer marketing and creative instincts with deep expertise in performance marketing, mobile app growth, and analytics.

What You’ll Own

The integrated consumer marketing strategy, aligning awareness, acquisition, activation, and retention with company growth goals

Performance against ambitious targets for app installs, registrations, efficient CAC, and downstream engagement and retention

The go-to-market calendar across product launches, feature releases, seasonal campaigns, and growth initiatives

The agency of record relationship: translating business goals into clear briefs, priorities, creative requirements, and KPIs, and holding the agency accountable to results

Paid acquisition strategy across Meta, Google, Apple Ads, TikTok, YouTube, and emerging platforms, including budget allocation, channel diversification, audience strategy, and testing priorities

Performance creative strategy that continuously tests messaging, value propositions, use cases, audiences, and formats

Weekly performance reviews, strategic planning sessions, and periodic business reviews with the agency

Organic social strategy and brand voice across TikTok, Instagram, YouTube, X, and LinkedIn, making advanced AI feel accessible and relevant to everyday consumers

Creator, influencer, community, and partnership programs that drive authentic product advocacy

Lifecycle marketing from onboarding through activation, engagement, retention, and win-back, across email, push, and in-app messaging

Behavioral segmentation and activation milestones, in partnership with Product, tied to stronger retention

Website and app store content strategy, landing pages, and conversion optimization (visitor-to-registration, web-to-app)

Organic discoverability across SEO, ASO, and GEO, including AI-powered search and answer experiences

Brand positioning and messaging that translate complex AI capabilities into clear, emotionally resonant, accurately substantiated benefits