The brands on your kitchen shelf are run by people doing extraordinary work that nobody sees.

We're building the platform they run on, and a brand they'll be proud to be part of.

Confido is the AI operating system that runs cash application, deductions, trade and planning in one place for CPG brands. That means Finance, Sales, and Ops finally work on the same number.

We’re trusted by 250+ brands managing $30B+ in revenue, including Daisy, OLIPOP, Simple Mills, Idahoan, and more. We've achieved best-in-class growth and recently raised a $55M Series B led by Insight Partners to accelerate our momentum.

If you want your work on shelves everywhere — and outsized ownership while you build — we'd love to meet you.

THE ROLE

Confido is building a broad product platform across some of the most complex workflows in CPG. As the product expands, one of our biggest opportunities is making sure we can communicate that value just as effectively as we build it.

That’s where you come in.

As a GTM Strategy & Operations Analyst, you’ll work directly alongside our sales and leadership teams to determine how Confido should show up in the market and in our most important deals.

You’ll dig into prospects, industries, competitors, customer workflows, and Confido’s product to develop the strategy behind how we sell. Then you’ll turn that strategy into the materials that make it real: executive presentations, product narratives, competitive positioning, business cases, ROI analyses, proposals, and other collateral used throughout the sales process.

This is not a traditional sales operations role. You won’t spend your day administering Salesforce or reporting on pipeline. You’ll be an analytical and strategic resource embedded with the GTM organization, helping our team answer the question: What is the strongest possible story we can tell this customer, and how do we prove it?

For someone coming from investment banking, consulting, or another analytical environment, this is an opportunity to apply the same rigor to building the go-to-market engine of a rapidly growing technology company.

What You’ll Own

You’ll work across strategy, analysis, positioning, and execution — often directly supporting Confido’s largest and most strategic opportunities.

Deal strategy and positioning: Partner with Account Executives to understand a prospect’s business, priorities, and existing technology stack, then determine how Confido should position itself to win.

Sales collateral: Build high-quality presentations, proposals, executive summaries, product narratives, and other materials for customer meetings and strategic deals.

Business cases and ROI: Analyze customer workflows, costs, and opportunities to quantify Confido’s potential impact and develop compelling financial cases for change.

Product positioning: Develop clear narratives around Confido’s products and capabilities, translating complex functionality into concise business value for different buyers and use cases.

Competitive strategy: Research competitors, legacy systems, and alternative approaches to understand where Confido wins and equip the sales team with differentiated positioning.

Account research: Develop perspectives on strategic accounts before key meetings, including their business model, organizational priorities, technology landscape, and potential opportunities for Confido.

New product commercialization: Work with Product and GTM leadership to determine how new Confido capabilities should be packaged, positioned, and introduced to the market.

GTM infrastructure: Build repeatable frameworks, templates, and processes that allow the broader sales organization to execute these strategies at scale.

How You’re Measured

Your work should make the GTM team better at selling.

Deal impact: Strategic opportunities are supported by sharper analysis, stronger narratives, and more compelling customer materials.

Sales effectiveness: Reps can clearly articulate Confido’s differentiation, business value, and product capabilities across different buyers and workflows.