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Color

Engagement Marketing Manager

South San Francisco, California; Denver, ColoradoHybrid · United States
Manager · FullTime · S&M
POSTED 30 OCTVERIFIED 13H AGO
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Role
11 days opentrue age
Posted 30 Oct
Pay
$161k–$210kno pay posted
$143k$210k
Market p25–p75
$143k–$208k
Color p25–p75
$161k–$210kn=4
SF Bay Area · n=1357 · 365d to 6 Nov
CompanyColor →
21open roles
Opened · 30d
+0
Closed · 30d
−1
3d of snapshots · 30d window
Market
73,295open · Manager Other
Opened · 7d
+5,7428% of open
All other
624,536open
All tracked boards · live 10 Nov · n=73,295

Color is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys.

Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!

About the Role

Color’s Growth Marketing team works alongside our clients to develop and deliver both turnkey and customized communications plans that drive enrollment and ongoing engagement in the Color benefit. As an Engagement Marketing Manager, you’ll serve as a strategic marketing partner to clients, drawing on your understanding of their populations, Color’s member base, and business goals to develop creative, effective campaigns.”

You’ll work closely with clients across our book of business to understand their unique populations, identify the channels and messaging that resonate most, and recommend tailored strategies to achieve enrollment goals. This includes presenting Color’s engagement marketing approach to clients, earning their trust, and customizing campaigns across email, mail, digital, and in-person events. Beyond your direct client work, you’ll own strategic initiatives to evolve our approach, expand our reach and build repeatable processes, and test innovative ideas.

In this highly visible and cross-functional role, you’ll collaborate with Customer Success Managers, client stakeholders and partners across internal teams. You’ll balance strategic project and initiative ownership with hands-on execution, including responding to day-to-day client requests, editing copy, managing custom creative projects, supporting team operations, and attending client events.

You’ll thrive in this role if you’re creative, organized, and curious about what motivates people to take action on their health. You’re energized by brainstorming with clients, solving complex outreach challenges, and partnering with design, engineering, and product teams to build and scale successful campaigns.

This is a hybrid role based in either our South San Francisco office or our Denver office, with an expectation of working onsite 2–3 days per week. The role also requires occasional availability during Eastern Time business hours to support client meetings and events.

How You'll Contribute

Own marketing strategy across a dedicated book of enterprise and mid-market clients

Partner closely with Client Success to support HR and benefits leaders with data-backed engagement strategies that drive awareness, registrations, and engagement

Use your creativity to engineer bespoke marketing strategies tailored to specific populations and enrollment goals. When they work, build for scale and create repeatable playbooks that can be applied across clients and populations.

Maintain campaign calendars and documentation, ensuring clarity across internal and client teams

Identify new growth or engagement opportunities based on campaign data and audience behavior

Think outside the box of traditional marketing channels to engage hard-to-reach populations

Present Color’s marketing approach to new clients and lead ongoing discussions about campaign performance and opportunities

Manage hands-on campaign execution, including copy editing, custom creative development, and support for client events

Our Ideal Candidate Will Have:

5+ years of marketing experience planning and executing high volume marketing campaigns, preferably for a B2B2C product

Source · ColorFirst seen 2 NovOriginal ↗