ABOUT CODEWAY

Codeway builds category-leading consumer AI apps on mobile and web, at global scale.

600M+ downloads. 60+ apps. 400+ builders across Barcelona and İstanbul. Completely bootstrapped. No board. Profitable since year two.

Small teams move faster than big ones. But they need big resources to win at scale. Nobody starts from zero. The problem decides the solution, not us.

We turn category wins into six focused vertical companies: Wishlabs (AI Creativity), Wellture (Wellness), Learna (Education), Sparked (Media), Cosmic Jam (Entertainment), and Catalyst Apps (Utilities & Productivity). Each has full ownership and the depth to go further than anyone else in its space.

Codeway HQ powers them all. One platform. One team that finds and grows builders. One set of guardrails. Every idea born here starts with an unfair advantage: the platform, the people, and the profits of every product before it. That's the system.

Turns out you can do both.

Move like an indie. Hit like a giant.

POSITION

At Codeway, we're redefining the performance marketing role. Here, you won't just analyze data and optimize campaigns; you'll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway’s future vision.

So, the ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who’s not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.

WHAT YOU'LL DO

Own end-to-end marketing. Claim 360 ownership of a web product’s marketing and execute end-to-end user acquisition strategies.

Manage the creative pipeline. Develop and test creatives by generating ideas, proposing hypotheses, monitoring implementation, and providing feedback.

Run and optimize campaigns. Manage and optimize marketing campaigns across Google, Meta, TikTok, and other networks.

Build external partnerships. Build meaningful relationships with external partners and agencies, and manage collaborations with ad network teams.

Leverage data and dashboards. Build and monitor BI dashboards for insights and ensure campaigns achieve target KPIs while scaling.

Collaborate with product. Work closely with the product team to understand user motivations and shape effective monetization strategies.

Drive growth initiatives. Take additional responsibilities to grow your product by thinking beyond performance marketing and applying creative growth-hacking approaches.

WHAT YOU'LL BRING

1+ years of performance marketing experience.

Hands-on experience in campaign management across Google Ads (Search, Display, YouTube), Meta, TikTok, LinkedIn, RTB, and similar platforms.

Good communication and presentation skills, with the ability to translate complex data into actionable insights.

Strong analytical and problem-solving skills.

Strong command of written and verbal English.

Experience with Google measurement tools (GA4, etc.) and mobile measurement partners (Adjust and/or Appsflyer) is a plus.

Knowledge of user attribution and conversion tracking across multiple channels is a plus.

Understanding of big data environments (preferably BigQuery) is a plus.

Experience with Google Tag Manager is a plus.

WHAT WE OFFER

· Great Place to Work. As our top team member, you'll be a part of a fast-growing startup and have the privilege to enjoy our accredited “BEST WORKPLACES” environment, ranked first among all workplaces.

· A Competitive Compensation Package. Long story short, we take care of you.

· A Meal Compensation. That is actually enough for a decent & nutritious lunch, we’re not following the industry standard.

· Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine.

· Pet Adoption Support. We cover the primary healthcare expenses, parasite vaccinations, and microchip costs that may arise within the first year after employees adopt a pet.

· Cool Tech Stack. Macbook, iPhone 15 Pro, magic mouse, magic keyboard; an adjustable desk with a 4K screen and any other gadget you may need in your job.