ABOUT CODEWAY

Codeway builds category-leading consumer AI apps on mobile and web, at global scale.

600M+ downloads. 60+ apps. 400+ builders across Barcelona and İstanbul. Completely bootstrapped. No board. Profitable since year two.

Small teams move faster than big ones. But they need big resources to win at scale. Nobody starts from zero. The problem decides the solution, not us.

We turn category wins into six focused vertical companies: Wishlabs (AI Creativity), Wellture (Wellness), Learna (Education), Sparked (Media), Cosmic Jam (Entertainment), and Catalyst Apps (Utilities & Productivity). Each has full ownership and the depth to go further than anyone else in its space.

Codeway HQ powers them all. One platform. One team that finds and grows builders. One set of guardrails. Every idea born here starts with an unfair advantage: the platform, the people, and the profits of every product before it. That's the system.

Turns out you can do both.

Move like an indie. Hit like a giant.

ABOUT THE ROLE

Most product roles start with an existing product. This one starts with a blank page.

You’ll join a small, highly autonomous team building a brand-new greenfield AI product from scratch around image and video generation. There is no roadmap to follow, no playbook to copy, and no product-market fit yet. That’s exactly what makes this role exciting.

From day one, you’ll help define what we build, who we build it for, and why it deserves to exist. You’ll spend time talking to users, prototyping ideas, running experiments, evaluating the latest AI capabilities, and learning quickly from what works—and what doesn’t.

AI won’t be a feature you’ll add to an existing product. It will be the foundation of everything you build. You’ll work closely with engineering, design, growth, data, and our AI research teams to explore both frontier proprietary models and open-source technologies, turning breakthroughs in image and video generation into products that people genuinely love using.

This role is for builders.

People who enjoy creating clarity from ambiguity. Who are comfortable making decisions without perfect information. Who care as much about finding the right problem as building the right solution.

The roadmap isn’t written yet.

You’ll help write it.

WHAT YOU'LL DO

◦ Build a new AI product around image and video generation from zero alongside a small cross-functional team.

◦ Discover meaningful user problems through research, observation, and direct conversations.

◦ Turn emerging AI capabilities into simple, intuitive product experiences that solve real user needs.

◦ Build MVPs, launch quickly, validate ideas, and iterate relentlessly based on user feedback and data.

◦ Evaluate the latest image and video generation models, understanding their strengths, limitations, and where they create meaningful product opportunities.

◦ Design experiments that accelerate learning and help the team reach product-market fit faster.

◦ Work closely with engineering, design, growth, data, and AI research to ship continuously.

◦ Balance user value, technical feasibility, model capabilities, and business impact in every product decision.

◦ Help define the long-term direction of a product from its earliest days.

WHAT YOU'LL BRING

◦ You’ve built products from zero to one—whether at an early-stage startup, inside a larger company, or as a founder.

◦ You’re energised by ambiguity and enjoy creating structure where none exists.

◦ You naturally move between strategy and execution. You’re just as happy interviewing users or reviewing AI outputs as you are analysing experiments or defining the next milestone.

◦ You have exceptional product taste and a high bar for user experience. You care about the details because you know they’re often what make products feel magical.

◦ You’re deeply curious about AI, particularly image and video generation, and you’re excited by how rapidly the technology is evolving.

◦ You communicate clearly and collaborate effectively across product, engineering, design, data, and AI research.