B2B Marketing Specialist, Higher Ed

B2B Marketing Specialist, Higher Ed

Location

Remote (EST or CST), within approximately 1 hour of a major airport; up to 20% travel for team time and occasional event coverage.

Clasp Finance About Us

Clasp is a mission-driven, venture-backed startup transforming access to education and career pathways. A college education was always meant to lead to economic mobility. But with rising costs and shrinking loan availability, many working-class and first-generation students don’t have the money they need to finish school. That’s where Clasp comes in. We’re the market leader in institutionally funded gap loan programs. We partner with schools to design, launch and manage lending programs that keep students enrolled, graduating and thriving.

Fresh off our Series B, Clasp is entering its next phase of growth. Recent recognition includes:

TIME’s Best Inventions of 2026 (Loan-Linked Hiring)

Forbes Fintech 50

Business Insider: Top 14 Healthcare Startups to Watch in 2026 and 43 Startups to Bet Your Career On in 2025

Interested in learning more? Please find additional details on our About Us page and in recent Forbes coverage of our Series B.

What We Need

We're hiring a B2B Marketing Specialist to own hands-on marketing execution for Clasp Student Finance, helping us grow and support the school partners who launch gap loan programs with Clasp. You'll take direction from our business and marketing leaders and turn it into finished work: polished content for higher education leaders, flawlessly run events, compliant student-facing materials, and high-performing HubSpot campaigns, using AI tools to get more done in less time. You don't need to set strategy; you need to execute it brilliantly, stay organized across a lot of moving pieces, and move fast. Your work will help more schools keep their students enrolled, graduating, and thriving.

What You’ll Do

Produce polished, on-brand content for a senior higher education audience, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy

Create compliant student-facing materials in partnership with our compliance team, so school partners can promote their loan programs with confidence

Support our thought-leadership pipeline, including op-eds and policy pieces on college affordability and student lending

Own event logistics end to end for conferences and school-partner events, including vendor coordination, shipping, registration, memberships, and sponsorships, all coordinated remotely, and keep attendees informed and set up for success

Build, QA, and launch HubSpot campaigns, emails, and landing pages; manage lists, UTMs, and tracking; and keep CRM data clean

Use AI tools daily to create content, light design, and copy faster and more independently, while keeping quality and brand from drifting

Build and maintain repeatable checklists and SOPs so events and campaigns run smoothly every time

Partner with sales, website, compliance, and outside vendors or firms to keep deliverables moving and stakeholders informed

Manage day-to-day projects with our PR firm on press and content initiatives

What You’ll Need

2-4 years of marketing experience in a specialist, coordinator, or associate role, ideally on a lean or in-house team

Ability to produce polished, on-brand content in both design and copy. You might be stronger in one, but you can ship both

Highly organized, detail-oriented, and self-sufficient. You're comfortable managing multiple projects across teams with minimal oversight

Daily, hands-on user of AI tools in your work

Comfortable with up to 20% travel for team time and occasional event coverage

HubSpot (or similar CRM) familiarity and event management experience are a plus, not required; we'll train you

Startup experience is a plus, not required, if you bring high agency and flexibility

A background in higher education, student lending, or financial services is a plus

What We Give In Return

Competitive cash and equity compensation

Health benefits (health, dental, & vision), 401k

Commuter benefits