Director of Organic Growth & AI Discovery

Hi, We're Centerfield!

Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles.

The Opportunity...

Centerfield is hiring a Director, Organic Growth to drive organic performance and AI-search visibility across our portfolio of 10 digital brands. This is a hands-on leadership role for someone who understands search deeply, from traditional SERPs to AI Overviews and LLM answer engines, and can turn that understanding into traffic, visibility, and gross profit. You will turn agreed business priorities and client commitments into roadmaps, assignments, and completed work.

Reporting to the VP, Content, you will lead the Organic Growth and Web Publishing team and work closely with Content, Sales, Corporate Marketing, Product, Engineering, Communications, and our AI & Automation team. We are looking for a leader who can diagnose a performance problem, develop the team, and make a clear recommendation to senior leadership, sometimes all in the same day. You have a strong bias to action. You make calls with imperfect data, and you have no patience for reporting that does not lead to a decision.

How You'll Contribute...

Execute organic growth roadmaps across the portfolio

Develop and execute per-site organic growth roadmaps across all 10 brands (SEO, answer engine optimization and generative engine optimization), within portfolio priorities agreed with the VP, Content and Presidents. Recommend what gets created, refreshed, consolidated, or retired, and turn approved priorities into work tied to qualified traffic, conversions, and gross profit.

Write and maintain practical guidance for SEO, answer engine optimization and generative engine optimization, and update it as the evidence changes.

Diagnose organic performance declines and algorithm or AI-platform changes. Separate a reporting bug or technical problem from a broader shift, and lead specific recovery plans with accountable owners, built with the Content Leads rather than handed to them.

Shape the technical search roadmap with Product and Engineering across crawlability, indexation, information architecture, internal linking, structured data, and site templates.

Translate technical findings into clear requirements for Engineering, and verify the impact of completed work.

Build search and discovery considerations into content planning, publishing workflows, and site changes.

Run focused tests with Content and Communications to understand how authoritative content, YouTube, social, community participation and earned mentions contribute to discovery.

Make performance clear and actionable

Maintain accurate operational reporting using agreed measures for organic traffic, engagement and conversions, AI visibility (citations and share of voice), sponsorship deliverables, delivery quality and capacity. Distinguish visibility signals from attributable business outcomes, and supply delivery and performance data for commercial leadership's business reviews.

Improve reporting accuracy and consistency with analytics and technical partners.

Lead weekly operating reviews and monthly reviews by business segment, turning findings into recommendations for Content, Product, Communications, and Sales.

Maintain practical internal guidance for organic and AI search. Educate the teams doing the work on algorithm changes, AI-search developments, tools and results through concise updates and a monthly best-practices session that changes what people do the following week.

Develop the existing team and coordinate execution