OUR MISSION

To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.

What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

And we’re a long way from done!

THE OPPORTUNITY

Used cars are the biggest part of the UK car market, and Carwow is going all in. We already sit at the start of the used journey: through Sell My Car, dealers buy cars from Carwow sellers every day. But today that car leaves our platform the moment it's bought. The dealer preps it, prices it and lists it somewhere else, and the buyer finds it somewhere else too.

We want to close that loop. If every car a dealer buys can go live on Carwow in hours, priced to sell and matched to the buyers who want it, we become the place dealers source, retail and sell their used stock. This role is the product voice at the table for that: setting the direction for a vertical we are fully investing in, and working day to day with design and engineering to build it.

AI changes what's possible here. A dealer shouldn't have to work out what a car is worth, write the advert or chase the buyer; the product should do it for them. The PM in this role will need the curiosity to explore what that looks like, the fluency to prototype it quickly with the latest tools, and the rigour to separate real dealer value from noise.

WHAT YOU'LL BE DOING

Obsess over dealers

Spend time with dealers: visit forecourts, sit with sales teams and learn how they buy, price and sell

Run your own discovery through interviews, usage data and behavioural analysis, so every decision starts from a real dealer problem

Set the direction and deliver

Set the product direction for the partner side of Carwow Used, defining what we build, in what order, and why

Make supply effortless: get dealer stock onto Carwow with no manual effort, through feeds and integrations, stock upload and cars bought via Sell My Car listing automatically

Build the data products that help dealers trade profitably: what to buy, what to pay, what to price at and how fast it will sell

Own the success measures (live stock, time to list, cars sold, dealer retention) and bring clean evidence to decisions on what to scale, change or stop

Build with AI

Identify, prototype and ship AI that does the work for dealers: automated listings, pricing guidance, demand matching and buyer follow-up

Use AI tools every day in your own work so the squad learns faster and ships more

Lead the team around you

Lead a product trio with engineering and design: shape dealer journeys, test them before build, and make the right calls on data quality, integrations and build versus buy

Align data, commercial and account management on priorities, and explain strategy and trade-offs clearly in writing and in person

WHAT WE'RE LOOKING FOR

5+ years of product management experience, including time owning a marketplace, B2B or supply-side product, with evidence of moving supply, conversion or retention metrics

Hands-on experience with product discovery: you run your own interviews with business customers, interrogate your own data, and form your own hypotheses

AI-native, well beyond using a LLM: you have shipped AI features into production and know how you measured them, you build your own agents or automations, and you prototype in code

Product taste: you can show us things you've shaped where the details are right, and tell us what you cut and why