OUR MISSION

To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.

What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

And we’re a long way from done!

THE OPPORTUNITY

Millions of people come to Carwow when they are ready to change their car. That is some of the highest-intent automotive audience in the UK, and it makes Carwow one of the most valuable places for dealers and manufacturers to reach buyers at the moment of decision. Retail media is how we turn that intent into revenue, for our partners and for the business.

We have built the foundations: sponsored placements across the buying journey, a growing media and audience offering, and commercial products for dealers and manufacturers. Demand is ahead of what we can currently serve. If we can make our advertising products smarter, more relevant and easier to buy, we grow revenue for partners while keeping the experience useful for the consumer. That balance is the job.

This role is the product voice for retail media: setting the direction for what we build and working day to day with engineering, design, data and commercial teams to build it.

This is also a moment where AI changes what's possible. Advertisers want smarter targeting, better recommendations on where to spend, and proof of what worked. We want to build those things. The PM in this role will need the curiosity to explore what that could look like, and the rigour to distinguish genuine value from noise.

If you know retail media inside out, want to shape a fast-growing revenue line, and build things with a direct line to commercial outcomes, this is it.

WHAT YOU'LL BE DOING

Product Strategy & Execution

Set the product direction for Carwow's retail media products, defining what we build, in what order, and why

Lead discovery with advertisers and internal teams: interviews, campaign data and marketplace analysis, to build a precise understanding of where we can add the most value

Identify and test opportunities to bring AI into our advertising products: smarter targeting, relevancy and recommendations that actually change results Work in partnership with the Technical Engineering Manager and Designer, and collaborate with the engineers in your team, to ship well-scoped solutions with clear success metrics

Manage the backlog with commercial awareness, prioritising work that drives revenue, advertiser performance and consumer relevance, not just activity

Technical & Data Partnership

Work closely with engineers on how ads are served, targeted, priced and measured, and make sound trade-offs between build, buy and integrate

Own measurement: run controlled tests so every new placement or format proves its revenue impact without harming the consumer experience

Use data directly, interrogating campaign and marketplace performance to guide decisions

Cross-functional Leadership

Work across product, engineering, commercial, campaign operations and marketing to align on priorities and ship coherently

Communicate strategy and trade-offs clearly to leadership and stakeholders, written as well as verbal

Support the commercial team in partner conversations where product context matters: capability deep-dives, roadmap discussions, strategic accounts

WHAT WE'RE LOOKING FOR

Proven retail media experience is a prerequisite: you have built or owned sponsored ads, onsite media or audience products at a marketplace, retailer or ad tech business, and you know how the industry works