Customer Journey & App Analytics Apprentice
Hi, we’re Back Market.
We’re here to help make tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new.
Yep, you read that right. Turns out refurbished tech is way better for the planet than new. In fact, With every device purchased on Back Market, our positive impact on the planet grows. From our Customer Care representatives to our software engineer, every individual at Back Market cuts the planet — and consumers — a break. Our mission is simple: to do more with what we already have.
Are you ready to join us?
JOB DESCRIPTION
Back Market is on a mission to make refurbished tech the new norm. To achieve this, we use data to better understand our customers, improve their experience, and make smarter product and business decisions.
Within the Data Division, the Customer Experience Analytics team supports teams working across the customer journey, CRM, and Services. We help the business understand customer behaviors, identify opportunities to improve the experience, and measure the impact of new initiatives.
As a Customer Journey & App Analytics Apprentice, you will primarily support the Customer Journey and App Analytics scope. You will work closely with Product, Tech, UX, and Business teams to analyze customer behavior, support experimentation, and turn data into actionable insights.
This apprenticeship is a great opportunity for a curious, structured, and business-oriented student who wants to develop strong skills in product analytics, experimentation, customer journey analysis, and mobile app analytics.
YOUR MISSION (IF YOU ACCEPT IT): 🥇
Support the analysis of customer journeys across Back Market’s website and mobile applications, from discovery and purchase to delivery, return, and after-sales service
Contribute to the preparation, analysis, and monitoring of Customer Journey experiments, including A/B tests and other experimentation initiatives
Help formulate analytical hypotheses, define success metrics, analyze experiment results, and identify actionable recommendations
Investigate customer behavior across different touchpoints, segments, markets, and devices
Build and maintain recurring dashboards, reports, and analyses for key stakeholders
Contribute to the improvement of event tracking plans and analytics documentation
Present findings and recommendations in a clear and accessible way to both technical and non-technical stakeholders
YOU ARE IN THE RIGHT PLACE IF: ⭐
You are pursuing a Master’s degree, or equivalent, in data analytics, data science, business analytics, economics, engineering, marketing analytics, or another quantitative field
You have a strong interest in customer behavior, product analytics, experimentation, and digital products
You have solid SQL skills and are comfortable writing, reviewing, and improving analytical queries
You have an analytical mindset and enjoy investigating the reasons behind changes in customer behavior or business performance
You communicate clearly in written and spoken English
You are curious, rigorous, organized, and willing to ask questions
You enjoy working in a fast-paced, international, and collaborative environment
Bonus point if :
You have experience with analytics tools such as Amplitude, GA4, Mixpanel, or similar platforms
You have already worked on A/B testing, experimentation, or product performance analysis
You are familiar with mobile app analytics, event taxonomies, or tracking plans
ABOUT THE APPRENTICESHIPℹ️
Starting date: January 2027
Duration: Ideally for 12 months (24 months to be discussed).
Location: Bordeaux, France
Contract: You must already be enrolled in a work-study program in a French school (contrat d'alternance / d'apprentissage)
RECRUITMENT PROCESS: 📅
Skills fit/Tech interview with the direct manager
Cultural fit interview with another person in the team
Video-call Interview with the Campus Talent Acquisition Specialist