tl;dr Fresh off a $15M Series A led by Accel (total funding now $20M+), Agave is experiencing hockey-stick growth. We're hiring our first full-time marketing hire: a hands-on Marketing Lead to run our marketing day to day: content, campaigns, conferences, and the website, as we go from one product to a multi-product platform.

Learn more about us here (link).

What is Agave?

We're building the financial ops platform for construction, a $12T global industry run by software built 20-40 years ago, much of it on-prem with no APIs and no documentation.

We spent 3 years building the rails to read and write across those systems, and we use them to deploy AI for invoicing, expenses, compliance, billing, and more.

We have 550+ customers and our AI products are the fastest-growing part of the business: a third of new deals now include one, and we signed 8 new channel partnerships in the last month alone. We're backed by Accel and Y Combinator, with investors from Procore, Autodesk, and Plaid. Our three co-founders have worked together for 12+ years, across Graphiq (acquired by Amazon in 2017) and Amazon.

We've built something people actually need, in a market most of Silicon Valley ignores — which is exactly why we're winning. The only thing slowing us down is hiring. Our team is small, scrappy, and high-caliber, and we're looking for the next wave of builders who will help take Agave from breakout startup to category-defining company.

Why are we hiring this role?

Marketing at Agave has never had a full-time owner. In under a year we've gone from selling one product to five or more, and every new product adds website and product pages, announcement content, email campaigns, sales enablement, and competitive positioning.

Meanwhile, our only proven lead generation channels are referrals and conferences. We know there is real demand we're not reaching — through search, AI search, lifecycle email, review sites, webinars, paid placement.

Responsibilities

Run Agave's marketing, including (but not limited to):

Positioning & messaging — make products legible to construction finance buyers.

Own positioning and messaging across our full product line, and keep it coherent as we ship new products

Build and maintain sales enablement materials in tight partnership with sales

Own competitive differentiation as new products bring new competitors

Channel discovery — find the 1-2 repeatable lead generation channels beyond referrals and conferences.

Design, run, and read out channel experiments: paid and AI-search placement, targeted ads, lifecycle email off in-app behavior, webinars

Own and optimize our SEO and AEO presence: track rankings and AI-answer citations, and proactively improve how Agave shows up in search and AI answers

Review and manage site presence (G2, Capterra, etc.) and find creative ways to incentivize customers to leave reviews

Operate a defined experiment budget; kill what doesn't work fast, and scale what does

Stand up the analytics to know what's working (customer journey tracking, SEO/AIO rankings, funnel metrics)

Product marketing: launch every new product well.

Own go-to-market for new product launches, from positioning and messaging through go-live

Keep website messaging and feature pages aligned with every product update, so the site always reflects what we’ve shipped

Own the changelog and keep it current, clear, and written for customers

Build in-app landing pages that introduce new products to users

Content & web — personally write and ship.

Own the website: new pages, product pages, competitor comparison pages, copy and design direction

Work with our website vendor to develop and ship new website pages

Own content production: product announcement blogs, case studies, LinkedIn, monthly product newsletters, marketing email campaigns

Keep our presence sharp on partner sites and marketplace listings

Events & field — make our strongest existing channel bigger.

Own conference materials and logistics, including running 1-2 Agave events per major conference

Create marketing materials for conferences: flyers, banners, booth assets, and handouts