About the role

A Place for Mom's Martech stack is how we understand, reach and respect the families we help. Today it's spread across tools and teams: Segment for event collection, Customer.io for messaging, PostHog, Amplitude and Optimizely for analytics and experimentation, Marketo for marketing automation, and our cookie and consent layer.

You'll be the bridge between Engineering and Marketing. You'll own the Martech architecture and roadmap and lead the consolidation into one well-architected platform: one clean event stream, one view of consent and Do Not Contact (DNC) status, and fewer overlapping tools. This role has no direct reports. You'll lead through influence, working with engineering teams who build the work and with Marketing, Product, Data and Legal who depend on it.

What you’ll do

Set the target architecture for Martech and drive the consolidation plan: which tools stay, which retire, and in what order

Act as the single point of contact between Marketing and Engineering: turn marketing needs into clear technical requirements, and explain engineering trade-offs in business terms

Serve as the administrator for the Martech platforms (Segment, Customer.io, PostHog, Amplitude, Optimizely, Marketo and the consent platform): user access and roles, workspace and project setup, API keys and integrations, SSO, configuration changes, and audit trails

Own Segment as the event backbone: tracking plan, schemas, data quality, and clean routing to Customer.io, PostHog, Amplitude, Optimizely, Marketo and Databricks

Lead the Customer.io and Marketo strategy, including consolidating overlapping journeys, audiences and integrations, and migrating off duplicate tools where it makes sense

Rationalize analytics and experimentation across PostHog, Amplitude and Optimizely: decide which tool owns which job, align event definitions and identity, and retire overlap

Own cookie and consent management end to end: the consent banner, tag governance, consent and DNC events across systems, and compliance with CCPA/CPRA, TCPA and state privacy laws

Unify customer identity across tools so a family is one person, not five records

Work with engineering managers and their teams to plan, prioritize and deliver Martech work, and hold a high bar for quality through design and code reviews

Track and reduce Martech vendor spend, and manage licenses, vendor relationships and renewals

Build monitoring for silent failures, such as dropped events, broken syncs and consent mismatches

Must have

8+ years in software engineering or Martech engineering, with a track record of leading cross-team technical work without direct authority

Experience working directly with marketing teams, and the ability to speak both marketing and engineering

Hands-on admin experience with Martech platforms, including user and role management, SSO, integrations and access controls

Hands-on experience with a customer data platform (Segment or similar), including tracking plans, identity resolution and downstream destinations

Experience running marketing automation and messaging platforms such as Customer.io, Marketo, Braze or Iterable

Experience with product analytics and experimentation tools such as PostHog, Amplitude and Optimizely

Working knowledge of cookie and consent management (OneTrust, Ketch, Osano or similar) and of privacy rules such as CCPA/CPRA, TCPA and GDPR

A track record of consolidating or migrating tools with little disruption to the business

Strong system design skills across APIs, event-driven integrations and cloud platforms (AWS preferred)

Clear written communication, and comfort working with marketers, product managers and lawyers as well as engineers

Nice to have

Experience in healthcare, senior care or another regulated consumer business

Experience feeding Martech data into a warehouse or lakehouse (Databricks, Snowflake)

Experience with server-side tagging and first-party data collection

About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.