The Role

Your role will be to boost the growth of TTS in the Latam corridor. You will work to continue launching TTS within various Latam communities in Mexico & Central America, and build a comprehensive, community-oriented growth strategy. While performance marketing is managed centrally, you will lead our local expansion by identifying exactly who our audience follows and trusts. You will conduct deep customer research to understand the emotional side of sending money home; execute high-impact partnerships; and drive boots-on-the-ground awareness to win against our real competition: the in-person remittance counters at Latino supermarkets.

Reporting to our Regional Manager, Latam, you’ll combine great sales and marketing prowess with a data-driven test-and-learn mindset. You’ll be a creative thinker who is always looking for ways to hack growth

The role offers the chance to join a high growth startup and to have a positive impact on the communities we serve. We are looking for a candidate with an immigrant background or a deep, lived understanding of remittance culture. You should have an entrepreneurial spirit, a test-and-learn mindset, and the execution power to drive seasonal campaigns (e.g., Father's Day, back-to-school) from idea to implementation.

Responsibilities

Build trust-based relationships with diaspora communities through in-person and online communications

Conduct customer research with transfer senders on a regular basis

Initiate, negotiate and build partnerships with community associations and organizations

Set up local offline and community-driven awareness campaigns

Source and lead community ambassadors, champions and influencers

Manage customers’ CRM

Optimize Operations with help from Product, Ops, Eng and Support teams

Deepdive into customer pain points and work with the different teams as well as the Country Manager to solve them

Travel to connect with and better understand the Latam diaspora and grow our customer base

Dedicate part of your time to call customers and respond to messages/comments across our our owned media channels

Work with the Country Manager to outline the growth plan for the market, including the growth strategy, monthly budget, targets, CAC, and CRM campaigns

Requirements

Based in Mexico City or NYC.

Relevant experience in high growth-environments (startups, marketing, fintechs); we are flexible on seniority and open to junior or manager level candidates

Exceptional knowledge and networks among the Latam diaspora across [Mexico and Central America]

Strong business development/sales/marketing/analytical background

Experience driving execution-heavy growth initiatives and seasonal community campaigns

Having contacts with Latin influencers and celebrities in [location(s)] is a plus

Strong interpersonal and communication skills

Passion for working with and for migrant communities

Resourceful and has the ability to get things done. Also doing “more” with “less”

Fluency in English and Spanish.

Also you are

Outgoing - you love speaking to people and enjoy building meaningful relationships with customers and community members across cultures

Execution oriented - we have an “impact first” philosophy and a lot to be done. You should be able to take an idea to implementation

Mission-Oriented - you are passionate about working with immigrant communities and/or financial inclusion

Flexible - you are comfortable setting your working hours to accomplish your goals, including work commitments on nights and weekends (e.g events or customer meetings)

Organized - you have a system for how you approach your work that can keep you on track in a scrappy startup environment

Driven - you thrive in fast-paced, target oriented environments

About Us

We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fuelling local economies, and changing how millions access financial services.

Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.