The Role

As the Head of APAC, your role will be to develop and scale Taptap Send’s growth across APAC, with direct ownership of East Asia and a particular focus on China, while overseeing our Southeast Asia business.

You will be responsible for setting the vision and strategy for the region and delivering ambitious growth and profitability targets, with P&L ownership for APAC. You will directly drive the East Asia growth agenda, with China as a key priority, while providing strategic leadership and oversight across Southeast Asia, working closely with market leaders and teams to set priorities, challenge and support market strategies, and drive performance.

You will seek to establish TTS as the leading product and service for remittances across our APAC markets, whilst being the “face” of APAC both internally and externally.

Reporting directly to the Chief Revenue Officer, you will build, lead and develop high-performing teams across the region. The role offers the chance to join a high-growth startup and have a positive impact on the communities we serve.

What You'll Do

Strategy & Execution

Establish the vision, strategy and execution plan for APAC, with direct ownership of East Asia, a particular focus on China, and oversight of Southeast Asia

Own the APAC P&L and deliver ambitious growth and profitability targets across the regional portfolio

Think creatively about driving adoption, improving profitability and increasing brand awareness across the region

Report to the executive leadership team on progress, insights and needs with a data-driven, test-and-learn mindset

Monitor, understand and interpret regional and market-level growth, operational and financial metrics to improve execution and inform resource allocation

Partnerships & Stakeholder Engagement

Build trust-based relationships with diaspora communities, partners and key stakeholders across APAC, with a particular focus on developing Taptap Send’s presence and network in China and East Asia

Represent Taptap Send externally across the region and build strong relationships across the broader payments, fintech and financial services ecosystem

Collaborate closely with internal stakeholders (Customer Service, Finance, Tech, Legal, Financial Crime, Compliance, People Ops, etc.)

Growth & Customer Experience

Directly own growth across East Asia, particularly China, including customer acquisition and retention, pricing, user research, product quality and customer experience

Oversee growth across Southeast Asia, working closely with market leaders to set priorities, challenge and support market strategies, and deliver growth and profitability targets

Identify and execute opportunities to unlock new markets and customer segments across APAC

Recommend product improvements based on market, competitor and customer insights from across the region

Team Leadership & Development

Lead teams across APAC to execute against collaboratively aligned strategies, priorities and timelines

Provide strategic direction, coaching and support to market leaders across Southeast Asia while remaining hands-on in East Asia where needed

Hire, inspire, develop and retain top, diverse talent

Own team development and coaching, building a high-performing regional organisation as Taptap Send scales

What You'll Need

10+ years of experience in payments or financial services, including senior leadership experience within a regulated entity.

Proven track record of owning and scaling a multi-market or regional business with P&L responsibility, delivering ambitious growth and profitability targets.

Deep understanding of the China payments ecosystem and strong networks across China and the broader East Asia fintech and financial services ecosystem.

Strong understanding of the regulatory and payments landscape across APAC.

Demonstrated experience driving consumer customer acquisition and retention, with a track record of building and scaling sustainable growth.

Experience building, developing and leading high-performing teams across multiple markets and geographies.