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📝 Overview

The Sales Development Representative is responsible for qualifying and routing inbound leads across two channels: self-service and inside sales. This role involves frequent engagement with prospects through phone calls, emails, live chat, and internal tools such as Slack and Salesforce. This role runs inside that same AI-native approach we build for customers. Leads and account data flow into an AI-populated Salesforce, so reps start from a clean, enriched pipeline instead of manual entry. Every call is coached live by ClaudeMate, giving real-time feedback on framing, objection handling, and next steps as the conversation happens. Success in the role is measured by the number of product demonstrations booked and completed, with a strong track record of team performance consistently meeting or exceeding monthly targets.

Room to grow, fast-tracked

We hire SDRs expecting you to grow past the role. “Grow from Within" is one of our leadership operating principles - meaning proven performance gets noticed and backed fast, and that managers and leaders are encouraged to gravitate towards internal promotions vs. external hires

For SDRs, that typically means a path to Account Executive within 9 to 12 months, based on performance, not tenure. One of our SDRs moved into a leadership role running Sales Development for all of North America within 8 months. Others have made the jump from SDR to Enterprise AE and describe the same pattern from the other side: "Sitemate is process-driven (everything engineered), so if you can learn and grow from these processes and you’re open to honest, constructive feedback while giving your best every day, you'll level up quickly".

Read more stories like these on People of Sitemate.

Employment

Salary

OTE Remuneration

£49,500 (incl. Pension)

Base Salary

£33,000

Commission

£16,500

🔧 Day-to-Day

You will be qualifying and routing inbound leads through two channels; self service & inside sales

You’ll be spending most of your time with prospects across phone calls, emails and live chat on our website, as well as internal tools like slack and salesforce.

Your quota is measured by the number of demonstrations booked and completed at the subsequent stage of the process. Our current team in this role have achieved >=95% of their targets each month since starting

⚡ Challenges

Learning about the built world if you haven’t had any exposure to it - there are a lot of different types of companies and plenty of new terminologies to learn.

Up-skilling your call/phone and email skills - although we have plenty of examples for you to learn from during your onboarding.

Understanding SaaS financial acronyms and common terminology - if you have not worked in a SaaS company before, there is going to be a lot of metrics to learn. This cheat sheet is a good resource: The Ultimate SaaS Acronyms Cheat Sheet

We move very quickly, so you’ll need to be excited to come in and learn extremely fast.

✅ Who This Role is For

Ambitious individuals wanting to pursue a career in SaaS

People who thrive in a structured, high-agency, KPI-driven environment

Strong communicators who enjoy building relationships

Resilient individuals who can persevere and perform with high-volume tasks

🚫 Who This Role is Not For

Those unwilling to handle rejection frequently

People uncomfortable with people and conversations

🎯 Skills & Tools

Must Have

Confident and clear communication skills, with excellent writing and presentation skills over email, phone, video conferencing and in-person.

Excellent task organization and prioritization skills, you’re able to multi-task efficiently.

Nice to Have

Experience with modern tooling - CRMs, Health Scoring, Live chat, Knowledge bases.

Experience conducting customer meetings digitally (e.g. Zoom/Teams) and/or physically (in person/face to face with customers).

Patience working in an industry where not all users are tech-savvy.