About the company

You've never worked for a company quite like Pearmill. We're a bunch of eclectic folks paving our own path in the world of technology, marketing, and advertising.

We're a diverse group of designers, engineers, and marketers from across the world, working together to help grow challenger brands and fast-growing startups through art and technology.

Pearmill is a performance marketing agency that outperforms expectations, using data-driven insights and relentless innovation for exponential growth.

About the role

We're looking for an Analytics Lead to own the full measurement stack — from the pixels firing on a client's checkout page to the incrementality test that tells us whether that Meta campaign is actually moving the needle. This is a player-coach role: you'll set the measurement philosophy and learning agenda for the agency, manage a junior tracking specialist who handles hands-on QA and implementation, and work directly with client teams to translate data into decisions.

This role sits at the intersection of analytics engineering, measurement science, and performance strategy. You won't just build dashboards — you'll design the tests that prove whether our work is working.

What you'll own

Tracking & data infrastructure

Own the end-to-end tracking architecture across all client accounts: Google Tag Manager, GA4, CDPs (Segment, RudderStack, Teleaum, etc.), Meta Pixel + CAPI, Google Ads Enhanced Conversions, TikTok Events API, and any other ad network data pipelines — and be well versed enough in these systems to support clients hands-on with implementation

Define tagging standards, naming conventions, and data layer specifications for new client onboarding

Review and sign off on all pixel/tag implementations done by the junior tracking specialist before anything goes live

Lead tracking QA processes: diagnose misfires, validate conversion events, and ensure data integrity across environments (dev, staging, production)

Own server-side tracking setups and consent-mode configurations as privacy requirements evolve

Measurement frameworks & strategy

Build measurement plans for every client: define the KPIs that actually matter, the attribution approach best suited to their funnel, and the testing roadmap for the next 6–12 months

Design and run incrementality tests — geo-based holdouts, PSA holdout tests, conversion lift studies — and translate results into media budget recommendations

Interpret and pressure-test platform-reported metrics (Meta Ads Manager, Google Ads, etc.); challenge results that don't hold up to scrutiny

Lead or collaborate on Marketing Mix Modeling (MMM) engagements — either scoping vendor-run models or building lightweight versions in-house

Own the cross-channel attribution model: evaluate last-click vs. data-driven vs. time-decay approaches per client context and document your rationale

Reporting & insights

Build and maintain executive-level dashboards (Looker Studio, Looker, Power BI, or equivalent) that go beyond vanity metrics to show incremental business impact

Establish a regular reporting cadence: weekly performance pulse, monthly deep-dives, and quarterly measurement reviews with clients

Write clear, opinionated insight narratives — not just charts — that connect data to the decisions clients need to make

Team & practice development

Manage one junior Analytics/Tracking Specialist: set their priorities, review their work, give them a clear growth path

Build the analytics practice playbook: onboarding templates, tracking specs, measurement plan frameworks, experiment design guides

Stay current on the ad platform measurement landscape — platform pixel changes, consent/privacy shifts, new incrementality products from Meta, Google, TikTok — and update internal practices accordingly

You're a strong fit if you have

4–7 years of experience in marketing analytics, measurement, or marketing science at a performance agency or fast-moving in-house growth team

Hands-on GTM expertise: you've built complex container setups yourself, not just documented them for a developer