About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

The Partner Product Marketing Manager crafts the narrative for G2's partnerships and Buyer Intent product line, translating complex integrations into clear value propositions and sales enablement. Partnering closely with Product, Sales, and Partnerships, this role aligns market insights with product strategy to drive partner adoption and remove usage barriers.

In This Role, You Will

The Partner Product Marketing Manager works closely with Partnerships, Product, Sales, Marketing, and the Senior Partner Marketing Manager to translate complex technical integrations, data partnerships, and joint offerings into a clear “better together” story. The role helps define why G2 and a partner’s capabilities are more valuable together, the customer problems they solve, and the outcomes they enable.

This role is focused on our partners, along with our Buyer Intent product line. G2’s partnerships, including technology integrations, data relationships, and channel and ecosystem partners, are a growing way to put G2 buyer intent data in front of buyers inside the tools they already use. The Partner Product Marketing Manager owns customer and market insight, positioning, messaging, joint value propositions, and sales and partner enablement for G2’s partner offerings. This role also represents the voice of the customer to Partnerships and Product, helping those teams understand customer needs, adoption barriers, and opportunities.

You will work side by side with the Partnerships team, who own the relationships and deal structure, and with the Growth Marketing Senior Partner Marketer, who owns partnership marketing strategy and activation. You are the strategic and storytelling counterpart to both.

Partner go-to-market Strategy

Develop and validate positioning, messaging, joint value propositions, and priority customer use cases for each partner offering.

Own messaging strategy and enablement readiness for partner-related feature launches, and identify the core narrative, proof points, and sales materials required. Partner with the partner marketer on the marketing launch plan and with Product and Partnerships on offering readiness.