About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

More than 100 million software buyers use G2 each year to decide what to buy. AI has compressed discovery, but it has not made software easier to buy. Buyers now spend more time evaluating than researching, face a higher burden of proof, and increasingly start with an AI assistant before they ever reach a review site. G2 has the data, the reviews, and the audience to be the trusted place where that decision gets made. We need a product leader to build the experience.

As Principal Product Manager, Buyer Products, you will own the buyer experience across G2.com, G2.ai, and our Capterra, Software Advice, and GetApp properties. This is a consumer-grade product role inside a B2B marketplace, with a GM mindset: you are accountable for the business outcome, not a feature backlog. Your charter is to turn anonymous traffic into known, returning buyers, and to turn those buyers into the highest-quality demand in B2B software.

This is a senior individual-contributor role for a builder who sets the strategy, ships in the product alongside Engineering and Design, and raises the bar for the PMs around them.

In This Role, You Will

Strategy and Roadmap

Own the product vision, roadmap, and operating metrics for Buyer Products. Make clear bets, sequence them, and say what we will not build.

Start from the buyer. Obsess over what helps someone make a confident software decision, and treat their trust as the long-term asset.

Make business tradeoffs when they matter. Understand how the buyer experience supports G2's business, and work with Marketing, Sales, Finance, and monetization teams to balance buyer value against revenue.

Build and Ship

Lead discovery, define requirements, and drive delivery with Engineering and Design. Prototype, write specs, and ship changes yourself with AI-native tools where it creates speed.

Run a high-cadence experimentation program. Define hypotheses, read results, and make ship, iterate, or kill decisions quickly with Data Science and Analytics.

Work in small, AI-enabled squads with a bias toward shipping and learning over planning.

Buyer Insight

Be the company's expert on how buyers research and evaluate software, including how AI assistants change that process. Run continuous qualitative and quantitative research, including with senior buyers.