About 9fin

9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion.

Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets.

Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption.

We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide.

What you'll do

ABM strategy and account planning

Develop and deliver 9fin’s ABM approach for Strategic and Tier 1 accounts.

Partner with Sales to prioritise accounts and agree commercial objectives, relevant product opportunities and account-level plans.

Research account priorities, workflows, existing relationships and buying groups to identify where marketing can make a difference.

Adapt activity to account needs, from building awareness and generating conversations to supporting evaluations and progressing opportunities.

Establish practical ABM processes, templates and playbooks, testing approaches and documenting what works so successful activity can be repeated across accounts.

Integrated campaign management

Develop and launch coordinated, multichannel campaigns across relevant paid, email, content, webinars, events and Sales activity.

Create campaign briefs covering account needs, objectives, audiences, messaging, offers, channels, budget and success measures.

Work with channel owners to shape activation plans, coordinate delivery and optimize performance.

Help Growth Marketing adapt relevant messaging, assets and offers for T2/T3 programmes.

Sales partnership

Establish regular planning and feedback sessions with account teams and SDRs.

Identify gaps in stakeholder engagement and develop activity to reach relevant decision-makers and influencers.

Coordinate marketing engagement with Sales outreach, including clear follow-up and next steps.

Equip Sales with relevant messaging, content and account-specific materials.

Messaging, content and experiences

Work with Product Marketing to translate product propositions into account- and persona-relevant campaigns.

Partner with Content and Design to adapt existing assets and develop tailored materials where justified.

Work with Field Marketing and Events on briefings, roundtables, webinars and executive engagement.

Measurement and budget management

Agree campaign targets and budgets with the marketing lead and Sales.

Monitor account engagement, buying-group coverage, qualified opportunities, evaluations and pipeline progression.

Work with Marketing Ops to maintain reliable tracking and reporting.

About You

Essential

7+ years of relevant B2B marketing experience, or equivalent evidence of delivering comparable programmes.

Direct experience owning and delivering ABM programmes, including personalised one-to-one or one-to-few activity.

Experience working closely with enterprise Sales teams on account selection, account plans and coordinated campaigns.

Experience delivering multichannel campaigns through cross-functional teams.

Strong research and writing skills, with the ability to turn account insight into relevant messaging and activity.

Strong project management skills and the ability to coordinate people you do not directly manage.

Confidence using CRM and marketing performance data to assess results and improve activity.

A hands-on approach, sound prioritisation and comfort building processes in an evolving team.

Nice to haves

Experience in financial information, financial services, fintech or enterprise SaaS.

Familiarity with Salesforce and Hubspot.